This is why in 2020 brands are more likely to start integrating video across their entire marketing funnels. As videos are such a hardworking form of content, using them at different stages of your marketing funnel and across different channels can help make the customer journey smoother and shorter.

Trending aims to surface videos that a wide range of viewers would find interesting. Some trends are predictable, like a new song from a popular artist or a new movie trailer. Others are surprising, like a viral video.

Currently, the top video trends include explainer videos, which nearly three in four (72 percent) of marketers create, presentation videos (49 percent), testimonial videos (48 percent), and sales videos and video ads (42 percent each).

Currently, the biggest trend is video content. ... This is just one of the reasons why marketers predict video marketing to be the future of content marketing. Ever since the coronavirus pandemic, people are engaging with more digital content than ever before.

Video is a useful tool when it comes to helping potential buyers learn about a product. In fact, according to WYZOwl, 94 per cent of marketers say using video has helped increase user understanding of a product or service. Customers will only buy your product when they understand what it does and how it will help them.

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