In computing, a aggregator, also termed a feed aggregator, feed reader, news reader, RSS reader or simply an aggregator, is client software or a web application that aggregates syndicated web content such as online newspapers, blogs, podcasts, and video blogs in one location for easy viewing.
Somebody somewhere needs to come out with a cheap OTT aggregation service, essentially an iTunes for online video. It’s rather overdue; I hear some variation of this every time I discuss pay TV with people outside the industry.
Over-the-top (OTT) video content is currently scattered all over an array of websites, devices, dongles and whatnots and is neither quick nor convenient to access. And as numbers of OTT video sources grow (note the recent AT&T launch of three DirecTV-based OTT services), the jumble just gets bigger.
For now, though, it seems more likely that an OTT aggregator would be created by someone outside traditional pay TV, say a big software company like Google, Microsoft or Apple. Again, the technology already exists and just needs to be tied together. The chief hurdles for a company taking on the task would mainly be business-related: Making the necessary deals with all the OTT providers and tech vendors, and then getting the thing in front of consumers.