LIVE for Trip

From 10 October, leading online travel services provider, Group has held the “LIVE for Trip” campaign as a part of its “Travel On” initiative to bolster the recovery of the global travel industry and coincide with the company’s 21st anniversary.
On 28 October, Group’s 21st anniversary, the LIVE for Trip series featured a marathon livestreaming event. James Liang, Group chairman and co-founder, hosted a special four-hour BOSS Live program to round off the day’s celebrations, whilst leading industry representatives and presenters led the marathon broadcast throughout the day.

For the LIVE for Trip campaign, Group has collaborated with more than 100 hotel brands, including InterContinental, Accor, Hyatt, Shimao, Shangri-La, to share this opportunity and work together to offer travelers incredible discounts. High-end hotel bookings have seen consistent increases during the travel recovery, that’s why Group is focused on this area and working closely with partners to pursue this trend, offering customers top discounts on luxury hotels.

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