Lifestyle content reflects and brings your buyer persona “to life” in a sense, highlighting interests beyond your product or brand. Think about your buyer or brand persona – everything from your target consumer’s age to what they like to do, where they hang out, etc.
Lifestyle content is written, visual or audio content about everyday life. Travel, health, leisure, house and home, personal finances, fitness, green living, cosmetics, cooking, interior design, gardening, hobbies, handcrafts, work-life balance – all of these are branches of the tree that is your lifestyle.
Unlike B2B content, lifestyle content is more concerned with the personal. It could cover intimate topics like religion and sexuality.
But like B2B content, all lifestyle content needs to give something to the audience – namely information, affirmation, entertainment or inspiration.