A hanbok (in South Korean) or Chosŏn-ot (in North Korean) is a traditional Korean dress for semi-formal or formal attire during traditional occasions such as festivals, celebrations, and ceremonies. It is characterized by vibrant colors and simple lines without pockets. Although the term literally means “Korean clothing”, today Hanbok usually refers specifically to clothing worn during the Joseon dynasty period. Korea had a dual clothing tradition in which rulers and aristocrats adopted different kinds of mixed foreign-influenced indigenous styles, such as the gwanbok for officials, while commoners preserved a distinct style of indigenous clothing, today known as hanbok.
The modernized hanbok (traditional Korean clothing) outfits worn by the BLACKPINK girls in their “How You Like That” MV continue to be a hot topic within the entertainment and fashion industry.
As insiders in both the entertainment and fashion industries commend BLACKPINK and their stylistic choices for promoting the growing culture of modernizing hanbok for everyday wear – not to mention drastically increasing overseas interest in Korean hanbok – the ladies’ lovely hanbok styles are now being compared to some of the contestants’ hanbok choices from the ‘2019 Miss Korea’ competition.