Featured Creator

Perhaps most importantly, she has finally been named a Featured Creator — a status that refers to influencers who are invited to attend VidCon for free (with security and access to VIP spaces within the event center) in exchange for appearing in programming and panels.

Many Featured Creators at Vidcon have the opportunity to do interviews with various publications and brands in attendance. These will typically be organized well before the event. Good interviewers will send a rough rundown of questions and interview format ahead of time. If you’re being asked questions that you don’t feel comfortable answering, simply say you don’t want to respond. They are usually pretty happy to write-off the question. If you say something in a press interview there are no promises it won’t get published — even if you ask nicely after the fact.

Instagram is targeting individual users with their creator profile offerings. In fact, if you go to switch your account, the app says that creator profiles are “Best for public figures, content producers, artists, and influencers.”

The verdict is in: Your brand needs a TikTok business account. If you haven't already, create a TikTok profile and start posting content. Then use tactics such as influencer marketing, user-generated content, and paid TikTok ads to help your profile grow. TikTok is a smart way to grow and improve your brand!

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