Augmented reality overlays digital content and information onto the physical world — as if they’re actually there with you, in your own space. AR opens up new ways for your devices to be helpful throughout your day by letting you experience digital content in the same way you experience the world. It lets you search things visually, simply by pointing your camera at them. It can put answers right where your questions are by overlaying visual, immersive content on top of your real world.
Augmented reality technology was invented in 1968, with Ivan Sutherland’s development of the first head-mounted display system. However, the term ‘augmented reality’ wasn’t coined until 1990 by Boeing researcher Tim Caudell. The technology has come a long way with a growing list of use cases for AR.
Augmented Reality app development costs vary greatly based on different app types: it ranges from $5,000–$10,000 for a simple demo app developed in 160 working hours to $300,000+ for a feature-rich, custom-built app that takes nine months and longer to develop.
Augmented reality is the application that helps in producing computer-generated objects to virtually offer a composite view to the users. Its application covers all areas from aviation to gaming environments. This technology is widely employed by the retail industry to assist consumers virtually before that product is brought.
This technology mostly incorporates digital visual content and, at times, audio, too, in the user’s real-world environment. Several industries including; healthcare, gas and oil, public safety, tourism, and marketing, etc., have been extensively using the AR software technique.