AI Social

When we speak about AI, we’re not talking about some far-off future. AI has already fully arrived both in Canada and around the world, and it is already impacting society — from the way we feed our families down to the way crisis line workers do their jobs.

Today, consumers constantly interact with social media. Many of us may even say we are addicted to our screens. Companies are very eager to take advantage of our constant engagement with platforms such as Facebook, Twitter, and Snapchat. As a result, a growing number are incorporating artificial intelligence (AI) in social media to better connect with potential customers. Already, just a single click can impact what notifications pop up on our social media accounts — posts, advertisements, friend suggestions, and more — because of AI products, such as recommendation engines and chatbots. In addition, AI technologies, including facial recognition and natural language processing (NLP), are helping companies improve customer service and market their products more effectively.

For the past few years, we’ve applied core Google AI research and engineering to projects with positive societal impact, including forecasting floods, protecting whales and predicting famine. Artificial intelligence has incredible potential to address big social, humanitarian and environmental problems, but in order to achieve this potential, it needs to be accessible to organizations already making strides in these areas. So, the Google AI Impact Challenge, which kicked off in October 2018, was our open call to organizations around the world to submit their ideas for how they could use AI to help address societal

The explosion of AI is not just a boon for business. It is also helping solve some of the world’s biggest social problems, from reducing crime to eradicating disease and tackling climate change.

The amount of available data and technology that can process it intelligently has snowballed as the internet has increasingly integrated with our lives through tablets, phones and wearables. The advent of the internet of things – the extension of internet connectivity into everyday objects – has taken this even further.

These advances have enabled a wide range of bodies, including companies, governments and non-governmental organisations, to start working together to use AI for social good and has already produced some groundbreaking results in vital areas. And some of the most powerful organisations in the world, such as the US government, Google, Microsoft and Facebook, have all deployed AI for positive social initiatives.

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