Selling is first and foremost a transaction between the seller and the prospective buyer or buyers (the target market) where money (or something considered to have monetary value) is exchanged for goods or services. So the best way to define selling is to focus on the sales skills that are necessary to make that transaction happen. Defining selling as the art of closing the deal encapsulates selling’s essence.
There’s not much question that artificial intelligence (AI) is everywhere. Yes, AI is changing how we sell — but it’s also changing what we sell. To compete, many companies are investigating and actively adding AI to their products and services. That means sales needs to make a transition as well.
Like any disruptive technology, AI is a whole new ballgame. You need to distinguish between those potential customers who just need to be educated about AI and those who are serious buyers. And that’s always the primary challenge of selling a new technology. You’re compelled to educate, and yet you must also find partners willing to be the early adopters. It can be challenging, but there are tactics you can employ to find further success when selling AI.