Artificial intelligence marketing is a form of marketing leveraging artificial intelligence concept and model such as machine learning and Bayesian Network to achieve marketing goals. The main difference resides in the reasoning part which suggests it is performed by computer and algorithm instead of human.
In the digital marketing world, AI is somewhat different. It’s used to bridge the gap between analytics and how strategies were used and executed. As a matter of fact, 72 percent of marketers interviewed in a PwC study considered AI as a “business advantage.” Take a look at how AI is reshaping the marketing spectrum; so, you can create better and more seamless digital marketing strategies.
The impact of artificial intelligence on digital marketing is huge. A study by Smart Insights shows that out of 100 senior marketers from different industries, 55 percent of companies are implementing or already considering using AI in their marketing practices. Why is that?
AI Marketing (AIM) allows marketers to crunch huge amounts of marketing data analytics from social media, emails, and the Web in a relatively faster time. Moreover, the insights they get in a shorter time frame will help marketers boost campaign performance and return on investment (ROI) faster. This gives marketers and businesses more time to focus on other equally important tasks.