Artificial intelligence tools exist today that can automatically optimize advertising spend and targeting. AI can process your ad spend and targeting data, look at your results, then learn what actions (spending changes, targeting changes, etc.) will drive better performance.
One of the segments where AI has made a significant impact is advertisement and marketing — by streamlining the delivery of advertisement and content to the most optimal destinations.
It is barely any secret that the world of marketing and advertisement is a lucrative one. Super Bowl advertisements go for millions of dollars, and corporate advertising agencies are worth billions of dollars. This is perhaps rightly so because advertisements have an incredibly strong impact on a general mass of people.
Understanding the value of this market is where AI comes in, to streamline the delivery of advertisement and content to the most optimal destinations that result in the highest probability of customer acquisition.